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About us

Eco & Sustainable Tourism Israel is a non for profit organization, established on 2006,

in order to promote awareness and implementation of sustainable principles and practices in

Israel's tourism industry. The organization vision is to: Turn the Israeli tourism industry into

a vehicle for conserving natural and cultural resources and enhancing local communities' self

sufficiency and empowerment capabilities". To fulfill our vision and work with all relevant

stakeholders with various platforms and frameworks, including: website, professional

workshops and lectures, educational and marketing events and materials. 

For more information see this power point presentation.


The organization operates according to the following definitions:

Sustainable tourism is: "a development that meets the needs of the present tourists and

host regions while protecting and enhancing the opportunity for the future. It is envisaged as

leading to management of all resources in such a way that economic, social and aesthetic

needs can be fulfilled, while maintaining cultural integrity, essential ecological processes,

biological diversity and life support systems". (World Tourism Organization)


Ecotourism is: "a responsible travel to natural areas that conserves the environment and

improves the well-being of local people" (The International Ecotourism society). Therefore,  

Ecotourism's goals are:

1. Improve conservation capabilities

2. Strengthen local tourism industry

3. Improve communities' well being

4. Enrich tourists' experience  


Our team

Michal Wimmer-Luria, Founder & CEO

MSc in Environmental Management, Wageningen University, the Netherlands. Her office

prepared the 'Yarqon River Ecotourism Strategy and Action Plan' for the Yarqon River

Authority and the 'Strategy and Action Plan on Sustainable Tourism' for the Ministry of

Tourism. Lecturer in the Hebrew and Ben Gurion Universities and in professional workshops.


Dor Havkin, V.RPS. and Director of ecological development

Certified permaculture consultant by the Brisbane Permaculture institute, Australia, and an

environmental implementation consultant. Builder of grey water recycling systems. Lecturer

in workshops for green building, permaculture, etc.


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  Phone:+972-54-9989922           Header Picture: Flicker                                                                                                                 All right reserved to Ecotourism Ltd